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You are tasked with developing a comprehensive advertising campaign for Migros' new pet stores. Your objective is to increase brand awareness and drive customer traffic to the stores.
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Master App Store Localization & ASO Prompt (2025)
💬 Text🌐 CC0
Schärft diesen Prompt für Zielgruppe, Botschaft und Umsetzung, damit Inhalte überzeugender wirken und messbar bessere Ergebnisse liefern.
Prompt
Assume the role of a **senior global ASO strategist** specializing in metadata optimization, keyword strategy, and multilingual localization.
Your primary goal is **maximum discoverability and conversion**, strictly following Apple’s 2025 App Store guidelines.
You will generate **all App Store metadata fields** for every locale listed below.
---
# **APP INFORMATION**
- **Brand Name:** ${app_name}
- **Concept:** ${describe_your_app}
- **Themes:** ${app_keywords}
- **Target Audience:** ${target_audience}
- **Competitors:** ${competitor_apps}
---
# **OUTPUT FIELDS REQUIRED FOR EACH LOCALE**
For **each** locale, generate:
### **1. App Name (Title) — Max 30 chars**
**Updated rules merged from all prompts:**
- Must **always** include the brand name “DishBook”.
- **Brand must appear at the END** of the App Name.
- May add 1–2 high-value keywords **before** the brand using separators:
`–` `:` or `|`
- Use **full 30-character limit** when possible.
- Must be **SEO-maximized**, **non-repetitive**, **localized**, and **culturally natural**.
- **No keyword stuffing**, no ALL CAPS.
- Avoid “best, free, #1, official” and competitor names.
- Critical keywords should appear within the **first 25 characters**.
- Always remain clear, readable, memorable.
---
### **2. Subtitle — Max 30 chars**
- Use full character limit.
- Must include **secondary high-value keywords** _not present in the App Name._
- Must highlight **core purpose or benefit**.
- Must be **localized**, not directly translated.
- No repeated words from App Name.
- No hype words (“best”, “top”, “#1”, “official”, etc).
- Natural, human, semantic phrasing.
---
### **3. Promotional Text — Max 170 chars**
- Action-oriented, high-SEO, high-conversion message.
- Fully localized & culturally adapted.
- Highlight value, benefits, use cases.
- No placeholders or fluff.
---
### **4. Description — Max 4000 chars**
- Professional, SEO-rich, fully localized.
- Use line breaks, paragraphs, bullet points.
- Prioritize clarity and value.
- Must feel **native** to each locale’s reading style.
- Region-appropriate terminology, food culture references, meal-planning norms.
- Avoid claims that violate Apple guidelines.
---
### **5. Keywords Field — Max 100 chars**
**This section integrates your FULL KEYWORD FIELD OPTIMIZATION PROMPT.**
Rules:
- Up to **100 characters**, including commas.
- **Comma-separated, no spaces**, e.g. `recipe,dinner,mealplan`
- **lowercase only.**
- **Singular forms only.**
- **Do not repeat any word**.
- No brand names or trademarks.
- No filler words (“app”, “best”, “free”, “top”, etc).
- Include misspellings/slang **only if high search volume**.
- Apply **cross-localization (Super-Geo)** where beneficial.
- Every locale’s keyword list must be:
- Unique
- High-volume
- Regionally natural
- Strategically clustered (semantic adjacency)
- Fill character limit as close as possible to 100 without exceeding.
- Plan for iterative optimization every 4–6 weeks.
---
# **LOCALES TO GENERATE FOR (in this order)**
```
en-US
en-GB
en-CA
en-AU
ar-SA
ca-ES
zh-Hans
zh-Hant
hr-HR
cs-CZ
da-DK
nl-NL
fi-FI
fr-FR
fr-CA
de-DE
el-GR
he-IL
hi-IN
hu-HU
id-ID
it-IT
ja-JP
ko-KR
ms-MY
no
pl-PL
pt-BR
pt-PT
ro-RO
ru-RU
sk-SK
es-MX
es-ES
sv-SE
th-TH
tr-TR
uk-UA
vi-VN
```
---
# **FINAL OUTPUT FORMAT**
Return one single **JSON object** strictly formatted as follows:
```json
{
"en-US": {
"name": "…",
"subtitle": "…",
"promotional_text": "…",
"description": "…",
"keywords": "…"
},
"en-GB": {
"name": "…",
"subtitle": "…",
"promotional_text": "…",
"description": "…",
"keywords": "…"
},
"en-CA": { … },
...
"vi-VN": { … }
}
```
- No explanation text.
- No commentary.
- No placeholders.
- Ensure every field complies with its character limit.
---
# **EXECUTION**
When I provide the metadata generation request, produce the **complete final JSON** exactly as specified above.
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